Microsoft and LinkedIn: What it means for your practice
July 13, 2016
Online + Offline Communication in your Practice

Perhaps you already heard the news of the $26.2 billion LinkedIn acquisition by Microsoft. If you were uncertain what this merger meant for your practice, take a look at what was promised during Microsoft’s pitch: “from data-gathering to getting a foothold in social to plans for re-imagining the recruitment and talent management businesses and more.” The acquisition means your clinic’s office tools will be synced with your professional network. But does it mean that you’ll be more productive and increase your professional network?

Currently, Microsoft Office 365 is a cloud service that incorporates the familiar productivity tools: Word, Excel, PowerPoint, OneNote, Outlook. LinkedIn is a social media platform for professionals, connecting individuals to other companies and industry experts. Microsoft says that they have 1.2 billion users and LinkedIn, 433 million users.

One goal of the acquisition was to centralize data from both groups of users. “[Microsoft] says that today, there’s not a single source for data on individual professionals — it’s scattered around and often out-of-date.” Together, LinkedIn and Office would immensely increase the visibility of professional data.

This massive bank of data on users and user activity would enable new experiences with both platforms. As Microsoft CEO Satya Nadella explained, “a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete.”

Tech Crunch’s Sarah Perez lays out in the best way how this new experience could feel: “It’s both clever and creepy to think about your work projects and meetings becoming fodder for ad targeting in the future.” She also makes note that “hopefully, there will be some opt-out mechanisms that respect user and data privacy.”

There is a definite benefit but it comes with the knowledge that your data is being scanned for relevant information and patterns. Your experience on both services will then be catered to your work. By using Office, your clinic’s profile or your personal profile on LinkedIn will incorporate more industry specific opportunities for engagement. This will help you stay on target with your recruitment for instance.

Keep an eye out for the end of the year when the acquisition will be finalized and you should start seeing some new features within your Office and LinkedIn experience.

Calling it their “next step forward,”Microsoft’s acquisition goes a long way towards unifying professional services under one banner that can be used by your clinic.

Office 365